Text message usage is still on the rise. In fact, according to the latest reports, Americans continue to use text messaging services at record breaking rates. With Americans checking their phone 150 times per day and sending 6.4 billion text messages every 24 hours, the latest data and trends should come as no surprise.
According to the newest figures published from the comScore MobiLens service, apart from actually talking on their phones, mobile subscribers did nothing more frequently with their phones than text. 75.9 percent of U.S. mobile subscribers used text messaging on their mobile device in the three-month average period ending in November. That’s up 0.3 percentage points since the last report. Downloaded applications were used by 54.2 percent of subscribers (up 0.8 percentage points), while browsers were used by 52.1 percent, up 0.1 percentage points. (via mobile marketing watch).
Companies should take note. While many brands are focusing on broadcasting trends across social media platforms, many are neglecting a tried and true marketing tactic that could propel them even further: SMS text messaging. While broadcasting may get a brands message out to many people, when it comes to actually reading and engaging with the content, the numbers are shockingly low (For example, 84% of Facebook news stories aren’t viewed, and 88% of emails go unopened). Meanwhile, 98% of text messages are opened, allowing companies to connect directly to customers without being lost in advertising noise. (via mashable). 75% of smartphone users are interested in receiving offers from companies on their cell phones (YouGov) and mobile offers are 10 times more likely to be redeemed than email or newspaper distributed coupons. Lastly, 50% of people made a special trip to a store to redeem a mobile coupon (Portio Research).
Does this data surprise you? Do you plan on adding a mobile text message strategy to your marketing mix in 2013?
Read the original articles here: http://www.mobilemarketingwatch.com/comscore-three-quarters-of-mobile-subscribers-now-text-27947/ and http://mashable.com/2012/07/13/text-message-marketing-infographic/