PowerPlay Mobile Services
We understand that mobile marketing strategies are not one size fits all. We work with our clients to design custom mobile marketing approaches and offer the resources & guidance to help every step of the way: from creation to integration.
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Consult & Create:
We don’t just provide the technology. We work closely with each of our client’s to determine specific business objectives, marketing strategies, and key performance measures; building campaigns with personalized feature sets directly addressing your business’ needs. Our team will help you every step of the way, from identifying your mobile marketing approach to executing your campaigns, to optimizing your return on investment.
- Fully integrated SMS texting campaigns.
- Website optimization for mobile use.
- Native App development and management.
- Developing and or/building out brand “loyalty clubs”
- Unique mobile capabilities including text to email translation, contesting, text to vote, interactive messaging with conversational components, mobile coupons, and more.
- QR codes to drive users to designated content.
Manage & Optimize:
Our devoted team of marketing specialists provides as much (or as little) guidance you need to effectively execute and deliver your mobile marketing campaigns. Not only will you have access to a self-managed dashboard, but also a dedicated marketing manager to contact at any point with questions, concerns, and feedback. Clients can either administer their own campaigns or request a PowerPlay Mobile representative to do it for them. We collaborate with you to monitor your results and generate new marketing solutions based on your progress. Matching our ideas to your business objectives will lead to effective and successful mobile marketing solutions.
Additional benefits :
- Promotional material to augment customer participation in campaigns (in store signage, client staff training programs, consulting on multi-channel integration).
- Reports to manage and enhance strategy. Real time, daily, weekly, monthly, or custom scheduled reporting containing demographic information, customer behaviors, location based metrics, and more.
- Expand database of collected customer information.
- Customer Satisfaction Surveys
The addition of a mobile strategy can integrate with and significantly enhance other outlets of media. And the most successful method to implementing your mobile campaign is by layering it across your existing advertising channels. The PowerPlay Mobile Marketing specialists are always available to consult you on incorporating your keywords and/or QR codes to augment your overall advertising mix; whether it is television, radio, print, email, web, and/or social media. Inherently a bonus, the addition of a mobile marketing strategy can make traditional media ads much more measurable, as including a mobile call to action is a useful tool to track the effectiveness of each ad. Mobile can simultaneously be used to boost your web and social media traffic, certainly a powerful benefit to any business.